Leadership Team

As Chief Mission & Brand Advancement Officer for the YMCA of Central Florida, Daniel Saginario leads the nonprofit’s efforts to advance and amplify the Y’s mission through marketing communications, sales, partnerships, and technology. He brings over 30 years of professional leadership experience in marketing & communications, brand management, special events, and strategic partnerships from Darden, Universal Orlando Resort, and HSN before joining the Y in 2016 as Vice President of Brand & Cause Advocacy.

Under Daniel’s leadership at the Y, the marketing, content, and communication efforts were centralized, modernized, and amplified to reach and engage the fast-growing six-county Central Florida region served by the Y. Daniel is also actively leading efforts across the state of Florida and across the US to grow the Y’s collective impact, serving on the Strategic Marketing Task Force for the FL State Alliance of YMCAs and on the Executive CMO Planning Committee for the YMCAs across the US.

Daniel grew up as a Y kid playing soccer at the Downtown Y. He went on to earn his Bachelor’s Degree in Business Administration from UCF and his Master’s in Business Administration from the University of Florida. Daniel and his wife have four children and live on a small farm in Oviedo along with their two golden retrievers and heard of mini cows.