Brand Guidelines

Download the Y-USA Brand and Messaging Guidelines here:

Here are some quick (one-sheet) branding references to frequently used assets (Tip: Print them out and keep them displayed near your computer):

Photos/Video

Bynder is our Digital Asset Management (DAM) platform. Our Multimedia Content Producer will add photos and videos to this platform as they are available and will add them to these collections for you to use:

links by Programs?

  • Group Exercise
  • Youth Sports
  • Aquatics / Swim
  • Camp
  • School Programs
  • Adult Sports
  • Teen Programs
  • Personal Training

Marketing Campaigns

Membership and Program Campaigns

Paid Search Tracking Sheet

Campaign Planning Calendar

Marketing Schedules

Marketing Ads/ Assets

Creative Specs

For additional photos or videos of individual family center activities, you will need to request the help of the Brand Ambassador at your location.

Graphics

For individual family center graphic needs, the Association has invested in giving you access to the Canva platform. This is a graphic design program that empowers everyone in the world to design anything and publish anywhere.

This is an easy-to-use tool for creating social media graphics, presentations, postcards, business cards and promotional merchandise.

The best part: Inside Canva you will find YMCA branded template designs for flyers, social media graphics, calendars, group ex schedules, signage, employee certificates and more! 

Additionally, quarterly and seasonal TV Screen and Equipment Screen graphics and new Canva flyer templates will be provided to all the family centers to support Membership and Program campaigns.

Events

Website Events submission form

The marketing of all Association-wide community events is created by the Marketing Team and supplied to all of the family centers for promotion before the big day (think: banners, signage, flyers, etc.)!

For individual family center events, please follow this Standard Operation Procedure to promote your individual family center event.

  1. Create a Facebook event through your individual family center page for local community awareness.
  2. Get your event listed on our website’s calendar <link to submit event>
  3. Submit your event to free local community resources <link to a PDF list of free community calendars>
  4. Use the event template in Canva to create a flyer to put out at your family center
  5. Use the social media template in Canva to create a social media graphic to post on your family center’s accounts.

YMCA Ai Advisors

  1. Bailey: BOARD DEVELOPMENT Advisor- Expertise in recruiting diverse board members, enhancing engagement, and supporting strategic planning and fundraising efforts. https://chatgpt.com/g/g-lXVMBrWE4-bailey-the-board-development-advisor
  2. Carter: CRISIS COMMUNICATION Advisor- Guidance on developing crisis communication plans, engaging with the media, and crafting inclusive messaging strategies. https://chatgpt.com/g/g-aAZahDrcz-carter-the-crisis-communication-advisor
  3. Casey: CONTRACT Advisor – Assistance with navigating and negotiating contracts, ensuring alignment with your mission and compliance with regulations. https://chatgpt.com/g/g-5PZfpj79N-casey-the-contract-advisor
  4. Dakota: DEI+B Advisor – Support in embedding diversity, equity, inclusion, and belonging into your YMCA’s operations and fostering an inclusive environment. https://chatgpt.com/g/g-cASdeRyfy-dakota-the-dei-b-advisor
  5. Finley: FUNDRAISING Advisor- Insights into creating and implementing effective fundraising campaigns and promoting strong donor stewardship practices. https://chatgpt.com/g/g-zejPG5WGf-finley-the-fundraising-advisor
  6. Flynn: FACILITIES Advisor – Advice on preventive maintenance, energy efficiency, and safety compliance to optimize your facilities for member satisfaction. https://chatgpt.com/g/g-4WgqmFDlF-flynn-the-facilities-advisor
  7. Frankie: FINANCE Advisor – Practical guidance on optimizing cash flow, improving financial stability, and ensuring compliance with nonprofit regulations. https://chatgpt.com/g/g-QusbqSEkQ-frankie-the-finance-advisor
  8. Harmony: HR Advisor – Strategies for attracting top talent, streamlining onboarding processes, and fostering a positive workplace culture. https://chatgpt.com/g/g-KwkwoBdDO-harmony-the-hr-advisor
  9. Izzy: IT Advisor – Expertise in enhancing cybersecurity, optimizing IT infrastructure, and implementing technology solutions aligned with your mission. https://chatgpt.com/g/g-pSnQCAJ3J-izzy-the-it-advisor
  10. Marlow: MEMBERSHIP Advisor – Guidance on enhancing member engagement, customer service, and strategic planning for inclusive environments. https://chatgpt.com/g/g-g1c7v3LGM-marlow-the-membership-advisor-gpt
  11. Morgan: MARKETING Advisor – Support in creating impactful marketing strategies that enhance community engagement and brand consistency. https://chatgpt.com/g/g-wxM1P5qiD-morgan-the-marketing-advisor
  12. Skyler: SAFETY AND RISK Advisor – Expert advice on child abuse prevention, water safety protocols, and other safety measures to create a safer environment. https://chatgpt.com/g/g-XrA8KDK3I-skyler-the-safety-and-risk-advisor
  13. Sterling: STRATEGY Advisor –  Expertise in developing and implementing strategic plans, aligning initiatives with YMCA’s mission, and engaging stakeholders for impactful community results. https://chatgpt.com/g/g-JVGytd4zk-sterling-the-strategy-advisor
  14. Valor: VOLUNTEER Advisor –  Assistance in recruiting passionate volunteers, providing comprehensive training, and developing robust child protection policies. https://chatgpt.com/g/g-xvIpRvrRR-valor-the-volunteer-advisor
  15. Yanis: YOUTH SPORTS Advisor – Practical advice on enhancing youth sports programs, ensuring participant safety, and fostering inclusivity. https://chatgpt.com/g/g-fO6eoxEke-yanis-the-youth-sports-advisor
  16. Yasmin: YOUTH DEVELOPMENT Advisor – Support in designing engaging youth programs, implementing social-emotional learning initiatives, and creating inclusive environments. https://chatgpt.com/g/g-8LkBX6Wxc-yasmin-the-youth-development-advisor

Ai Apps

Here are the top 20 AI tools and apps in 2025, each with a description of what they are best used for. The app names are bolded for clarity, and each entry describes the primary use case. While I cannot provide direct clickable links, you can find each tool by searching its name or visiting the official website as referenced in the sources.

  1. ChatGPT
    Best for: Conversational AI, writing, research, coding, and file analysis. ChatGPT is a multimodal assistant that can handle text, images, audio, and even video, making it a versatile tool for productivity and creativity.
  2. Google Gemini
    Best for: Integrated AI assistance across Google Workspace (Gmail, Docs, Sheets, etc.), planning, writing, and organizing. Gemini excels at multimodal tasks and is deeply integrated into Google’s ecosystem.
  3. Claude
    Best for: Advanced conversational AI and document analysis. Known for its nuanced language understanding and safe, helpful responses, Claude is popular for both business and creative tasks.
  4. Perplexity
    Best for: AI-powered search and research. Perplexity provides concise, sourced answers and is ideal for fact-checking, research, and learning.
  5. Synthesia
    Best for: AI video generation. Create professional videos with customizable avatars in multiple languages—no filming required.
  6. Midjourney
    Best for: AI image generation. Midjourney produces high-quality, creative images from text prompts, popular among designers and artists.
  7. ElevenLabs
    Best for: AI voice generation. Create realistic, expressive voices for audiobooks, games, or video narration.
  8. Suno
    Best for: AI music generation. Compose original music tracks in various styles using simple prompts.
  9. Notion Q&A
    Best for: Knowledge management with AI-powered search. Notion’s AI features help you find, summarize, and generate content from your workspace.
  10. Fathom
    Best for: Meeting transcription and summarization. Automatically records, transcribes, and summarizes meetings for easy reference.
  11. Zapier
    Best for: Workflow automation. Connects thousands of apps and automates repetitive tasks, now with built-in AI chatbot capabilities.
  12. Canva Magic Studio
    Best for: AI-powered graphic design. Instantly generate designs, images, and presentations with AI assistance.
  13. Rytr
    Best for: AI writing assistant. Generates blog posts, emails, and marketing copy quickly with customizable tones and formats.
  14. Descript
    Best for: AI video and audio editing. Edit media by editing text, with features like overdubbing and automatic transcription.
  15. OpusClip
    Best for: AI video clipping and repurposing. Automatically generates social media clips from long-form videos.
  16. Fireflies
    Best for: AI meeting assistant. Records, transcribes, and summarizes meetings across platforms like Zoom and Teams.
  17. Looka
    Best for: AI logo and brand design. Instantly create logos and brand kits with AI-driven suggestions.
  18. Teal
    Best for: AI-powered resume building and job search. Helps users create optimized resumes and manage job applications.
  19. Gamma
    Best for: AI presentation creation. Quickly generates visually engaging slide decks from text prompts.
  20. n8n
    Best for: AI-driven workflow automation. Open-source platform for automating complex workflows with AI integrations.

Birdeye

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GMB listings

Reviews

Google Q&A

Program and Membership Surveys

Social Media Management

Active Campaign

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ScreenCloud

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Apps

Y App – YMCA of Central Florida

Website Family Center Location Pages Hours Updates

Dr. P. Phillips – Settings

Downtown Orlando Settings

Frank DeLuca – Settings

Golden Triangle – Settings

https://ymcacf.org/locations/southorlando/settings
https://ymcacf.org/locations/roper/settings
https://ymcacf.org/locations/oviedo/settings
https://ymcacf.org/locations/osceola/settings
https://ymcacf.org/locations/packingdistrict/settings/
https://ymcacf.org/locations/lakenona/settings
https://ymcacf.org/locations/jdouglaswilliams/settings
https://ymcacf.org/locations/titusville/settings

https://ymcacf.org/locations/winterpark/settings/
https://ymcacf.org/locations/waynedensch/settings/